Episode 39

The TikTok Ban Wake-Up Call: Stop Renting Your Audience

TikTok’s recent (albeit short-lived) ban sent shockwaves through the creator and business community, raising a critical question: what happens when you’re building your audience on rented land? In this episode, we dive into the wake-up call that every creator, coach, and entrepreneur needs to hear: it’s time to stop relying solely on social media platforms and start owning your audience.

From private communities to email lists, we explore practical strategies to future-proof your audience, secure your business, and take back control. Whether TikTok gets banned again, Instagram updates its algorithm, or a new platform takes over, you’ll have the tools to create lasting connections that don’t disappear overnight.

Timestamps:

  • 00:00 The TikTok Wake-Up Call
  • 01:37 Meet Your Community Strategist
  • 03:16 The Illusion of Social Media Control
  • 07:06 The Power of Private Communities
  • 12:36 Building Your Email List
  • 16:54 Three Steps to Future-Proof Your Audience
  • 22:38 Final Thoughts and Next Steps

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About the Podcast

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Your Community Strategist
Mastering the art of community one strategy at a time.

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About your host

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Rachel Starr

Hi friends! I'm Rachel Starr – founder of coCreator Society and community strategist with 20+ years of helping creators build thriving businesses and communities.

I'm basically Leslie Knope with tech skills, turning complex community challenges into strategic solutions. From my podcast "Your Community Strategist" to building The Co-Op community, I'm all about helping creators connect, collaborate, and grow without the overwhelm.

When I'm not building platforms that actually work for people, you'll find me on the ski slopes, caffeinating heavily, or wrangling two awesome teenagers. I believe the best business happens when great people find each other – which is exactly why coCreator Society exists.

Here's to new adventures, epic collaborations, and really good coffee!