The Engagement Trap: Why More Likes Don’t Mean More Sales

You’re showing up, posting consistently, and getting all the engagement—likes, comments, and even DMs from people saying, “OMG, this is exactly what I needed!” But when it comes to actual sales? Crickets.

Sound familiar? You’re not alone.

In this episode of Your Community Strategist, we’re diving into why engagement doesn’t always lead to sales and what you should be focusing on instead. Because at the end of the day, vanity metrics don’t pay the bills. More likes, comments, and followers might look great, but if they aren’t converting into revenue, they’re just digital noise.

Timestamps:

• 00:00 Introduction: The Frustration of Vanity Metrics
• 03:36 The Engagement Trap: Why Likes Don't Equal Sales
• 07:40 The Risks of Relying Solely on Social Media
• 11:25 Building a Sustainable Business: Owned Channels and Conversion
• 15:42 Understanding Buyer Psychology: Emotional Connection and Trust
• 19:33 Diversifying Your Strategy: Beyond Social Media
• 22:16 Conclusion: Turning Engagement into Real Business Growth

Resources & Links:

• Get started with Circle: Your go-to platform for building community
• Join The Strategic Community Co-Op: For more tips, strategies, and a space filled with like-minded creators
• Quick Wins for Circle Communities: A new YouTube series delivering actionable tips in bite-sized videos.