Episode 44

From The Office to Ted Lasso: Finding Your Community's Bingeworthy Personality

In this episode, I'll show you how to transform your online community from forgettable to unforgettable by defining your unique brand personality through popular TV shows. I break down why generic communities fail and how adopting the right TV show personality—whether it's The Office's relatability, Ted Lasso's optimism, or Succession's ambition—can dramatically increase engagement and member loyalty.

I'll walk you through identifying your community's perfect TV match, implementing its personality across welcome experiences, content formats, visual elements, and community rituals, and creating a space where members feel an instant sense of belonging. I've packed this episode with actionable examples and implementation strategies to provide a fresh framework for community builders, course creators, and online entrepreneurs who want to create a space that members can't wait to visit.

Whether you're building a community from scratch or revitalizing an existing one, my TV-inspired approach to brand personality will help you stand out in a crowded digital landscape and foster the kind of passionate member engagement that turns casual participants into dedicated superfans.

Timestamps:

01:35 Meet Your Host: Rachel Starr's Journey to Community Building

02:12 The Essentials of Community Building

03:25 The Importance of Community Personality

07:45 Defining Your Community's Personality with TV Show Frameworks

08:26 Examples of TV Show Personalities for Communities

14:21 Practical Steps to Identify Your Community's Personality

18:46 Bringing Your Community's TV Show Personality to Life

24:12 Evolving Your Community's Personality

26:45 Conclusion: Your Community's Personality is Your Superpower

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About the Podcast

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Your Community Strategist
Mastering the art of community one strategy at a time.

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About your host

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Rachel Starr

Hi friends! I'm Rachel Starr – founder of coCreator Society and community strategist with 20+ years of helping creators build thriving businesses and communities.

I'm basically Leslie Knope with tech skills, turning complex community challenges into strategic solutions. From my podcast "Your Community Strategist" to building The Co-Op community, I'm all about helping creators connect, collaborate, and grow without the overwhelm.

When I'm not building platforms that actually work for people, you'll find me on the ski slopes, caffeinating heavily, or wrangling two awesome teenagers. I believe the best business happens when great people find each other – which is exactly why coCreator Society exists.

Here's to new adventures, epic collaborations, and really good coffee!