Episode 10

The Core of Community Building: Understanding Your Why

Discover how to create a captivating welcome series for your community at "The Welcome Workshop - Where First Hellos Lead to Lasting Engagement." This workshop will equip you with the skills to make memorable first impressions. Mark your calendar for April 10, 2024, at 2pm EDT. Secure your spot by RSVPing here: The Welcome Workshop RSVP.

Discover how to warmly welcome and guide new members through their community journey with precision and flair using the "Steal My Welcome Series Blueprint," a comprehensive guide covering every step from the initial "hello" to the final pitch, available at here: https://rachelbusinesscoach.com/freebie-or-steal-my-welcome-series-blueprint

Craft emails that keep your subscribers eagerly awaiting your next update. Begin your Flodesk journey today and use Code COMMUNITYLAB for 50% off your subscription. Start here: https://flodesk.com/c/COMMUNITYLAB 💌✨

This episode of the Community Lab Podcast l delve into the significance of understanding and revisiting your 'why' in the context of creating and nurturing a community. I share my journey of creating my own community on Circle, emphasizing the importance of passion for connecting and assisting others as the foundation of her 'why'. I discusses the challenges of getting lost in content creation without focusing on community engagement and how revisiting the initial purpose can streamline efforts towards meaningful and profitable community building. The episode covers tactics for seasoned and new community builders alike, highlighting the role of personal passion, market needs, and a well-defined mission statement in crafting a successful community. I encourage listeners to niche down their market, share their own journey, and revisit their motivations for building a community to enhance member engagement and achieve their goals.

  • 01:56 The Power of 'Why' in Community Building
  • 02:56 My Journey: From Idea to Community Lab Creation
  • 04:28 Embracing the Freemium Model: My Approach to Community Engagement
  • 06:47 The Struggle and Breakthrough in Launching a Community
  • 11:54 Discovering Your 'Why': A Guide for New and Seasoned Community Builders
  • 15:18 Mission Statement Magic: Crafting Your Community's Purpose
  • 17:20 Niche Down to Rise Up: Identifying Your Ideal Community Members
  • 19:24 The Importance of Revisiting Your 'Why' for Community Engagement
  • 20:34 Join the Community Lab: An Invitation

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About the Podcast

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Your Community Strategist
Mastering the art of community one strategy at a time.

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About your host

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Rachel Starr

Hi friends! I'm Rachel Starr – founder of coCreator Society and community strategist with 20+ years of helping creators build thriving businesses and communities.

I'm basically Leslie Knope with tech skills, turning complex community challenges into strategic solutions. From my podcast "Your Community Strategist" to building The Co-Op community, I'm all about helping creators connect, collaborate, and grow without the overwhelm.

When I'm not building platforms that actually work for people, you'll find me on the ski slopes, caffeinating heavily, or wrangling two awesome teenagers. I believe the best business happens when great people find each other – which is exactly why coCreator Society exists.

Here's to new adventures, epic collaborations, and really good coffee!