The 3-Step Framework for Building Offers That Sell

Your offers sound good—but they’re not selling. Here’s why.

You know your client’s problem. You’ve done the work. You’ve mapped the pain points. But somehow, when it comes time to sell your offer, people hesitate. They say, “Let me think about it…” and vanish into inbox purgatory. Sound familiar?

In this episode, I’m sharing the 3-part framework that transformed my own flopped launches into fully booked offers—the Problem, Promise, and Process method. It’s the simple, no-fluff way to turn “sounds great” into “where do I sign?”

If you’ve ever struggled to explain what you do, or wondered why no one’s biting on an offer that should be selling, this episode will clear the fog.

In This Episode:

→ The 3 Ps of a profitable offer (and why missing one tanks your sales)

→ How to write a problem statement that makes clients say, “That’s me!”

→ Why your promise needs to be specific, tangible, and believable

→ The simple process formula that builds trust without giving it all away

→ Common offer mistakes (and how to fix them before your next launch)

Key Quotes:

“People don’t buy solutions to vague problems—they buy solutions to the thing that’s keeping them up at night.”

“Your offer doesn’t need to be complicated to be valuable. It just needs to be clear.”

“If you can explain your offer in three sentences, you’ve nailed it.”

Action Steps:

Write down your offer’s Problem, Promise, and Process in one short paragraph.

Read it aloud—does it sound human and clear?

Test it on a friend outside your industry. If they get it, you’re golden.

About coCreator Society

If you want to build (or rebuild) your offer with feedback, accountability, and support, join us inside coCreator Society. This November, we’re running a sprint to help service providers, strategists, and creatives build offers that actually sell—using this exact framework.

👉 Learn more at cocreatorsociety.com

FREE RESOURCES

FREE Masterclass: Booked Out Blueprint: Finding the Right Offer to Market Masterclass: https://cocreatorsociety.myflodesk.com/booked-out-blueprint

FREE Notion Template - How To Organize Your Brad Assets: https://rachelbusinesscoach.com/how-to-organize-your-brand-assets-free-notion-community-brand-image-template/

FREE Notion Template - Your Guide to Building a Seamless Resource Hub: https://rachelbusinesscoach.com/your-guide-to-building-a-seamless-community-resource-hub/

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