Episode 6

Crafting Engaging Content for Your Circle Community

Ready to turn your brand into a beacon for your community? Join us at The Branding Brilliance Bootcamp and start building not just a logo, but a legacy. CRAFT YOUR BRAND, CULTIVATE YOUR COMMUNITY—the path to branding excellence starts here 👉🏻 https://rachelbusinesscoach.com/branding-brilliance-bootcamp

Get an Exclusive Early Look at The Community Lab Free – Available Now! Dive into the heart of community building with immediate access to The Community Lab. Don't let this opportunity pass you by; join our community today and be at the forefront of turning your dream into a thriving digital reality. Sign up now and start exploring the endless possibilities your dream community holds. Don't wait – your journey begins here: https://rachelbusinesscoach.com/the-community-lab

Ready to unite your community like never before? Visit Circle.so and begin your free trial today. Transform the way you connect: https://try.circle.so/the-community-lab 🚀🌐

Craft emails that keep your subscribers eagerly awaiting your next update. Begin your Flodesk journey today and use Code COMMUNITYLAB for 50% off your subscription. Start here: https://flodesk.com/c/COMMUNITYLAB 💌✨


In this exciting episode I dive into the second installment of our three-part series, focusing on the art of crafting an engaging content strategy to elevate the member experience. I explore the nuances of understanding what our audience truly needs, the critical role of segmentation, and the importance of keeping an eye on engagement metrics. I discuss the necessity of creating long-term content plans that resonate with our community's diverse needs and how essential it is to remain adaptable. I share insights on leveraging polls and surveys for smarter content planning and stress the importance of setting goals that aim to increase engagement, provide value, and encourage community growth. Additionally, I touch on the significance of a flexible content calendar, experimenting with different content formats, and the transformative power of user-generated content in deepening member engagement. Wrapping up, I emphasize the need for regular performance reviews to iterate strategies, tackle areas of low engagement, and celebrate our community's achievements. This episode is packed with actionable advice for anyone looking to enhance their content strategy and foster a more vibrant community.

  • 00:00 Introduction to the Podcast
  • 01:11 Understanding Your Audience
  • 04:00 Crafting a Robust Content Strategy
  • 06:33 Developing a Content Calendar
  • 11:23 Content Formats That Spark Engagement
  • 15:07 Encouraging User Generated Content
  • 20:16 Circle: The Ultimate Community Builder
  • 22:04 Analyzing and Adapting Your Content
  • 26:35 Conclusion and Preview of Next Episode

Resources & Links:

Next Episode All Episodes Previous Episode

About the Podcast

Show artwork for Community At Heart
Community At Heart
Where creativity meets connection — and strategy has heart.

Listen for free

About your host

Profile picture for Rachel Starr

Rachel Starr

Hi friends! I'm Rachel Starr – founder of coCreator Society and community strategist with 20+ years of helping creators build thriving businesses and communities.

I'm basically Leslie Knope with tech skills, turning complex community challenges into strategic solutions. From my podcast "Your Community Strategist" to building The Co-Op community, I'm all about helping creators connect, collaborate, and grow without the overwhelm.

When I'm not building platforms that actually work for people, you'll find me on the ski slopes, caffeinating heavily, or wrangling two awesome teenagers. I believe the best business happens when great people find each other – which is exactly why coCreator Society exists.

Here's to new adventures, epic collaborations, and really good coffee!